In other words, you can run the extension and not participate in their monetization program. You can still opt out of Acceptable Ads if you’re running ABP. Opting out of Acceptable Ads on Ad Block Plus Because they’re already picked out and ready to go, any publisher will be able to sign up, plug some code into their website, and start running whitelisted ads.” Adblock Plus hopes that, through this new marketplace, there’ll be a big expansion in the usage of Acceptable Ads. It’s a time-consuming process, Williams emphasized, which limits how many websites can sign up to display ads to would-be blockers. But the program has been fairly limited in scope, since publishers and ad networks need to specifically work with (and pay) Adblock Plus to have their ads deemed acceptable.
Since then, the ad blocker has defaulted to ‘whitelisting’ approved ads, so that they show up even when users have the blocker turned on. Here’s the difference between how ABP’s Acceptable Ads program worked before and how it’s going to work now (from the article): “The marketplace is a extension of the Acceptable Ads program that Adblock Plus has been running since 2011. Google has curated ads for years, for example. They want to accept “acceptable” ads, but existing ad curators aren’t consistently giving them good options, so they’ve moved into the curation industry. What they’re doing is moving into an industry that already exists but has been underserved for their purposes.
Read their Acceptable Ads Manifesto for more. This is another adblocker that works on Chromebooks that is similar to Adblock Plus.ĪBP has always been about blocking intrusive and malicious ads and allowing “acceptable” ads. Even though that there are some limitations, adblockers will continue to be popular for computer users on all platforms (Chromebooks included). Fed up with pop-ups? These are the best ad blockers for Google Chromebooks. Adblock plus has compromised by letting some ads through that are permitted by their users. Since ads fuel a lot of the content we enjoy for free online, finding common ground seemed to make sense. Adblock Plus is a tool that lets users block ads.
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